Liverpool based elite Event and Marketing specialists; UKFE, announce Hosted Buyer Programme as a brand new element of the Venue Expo 2015.
Being held at the brand new Exhibition Centre Liverpool on 8-9th September, The Venue Expo will bring together MICE industry professionals and international buyers to conduct business. The Hosted… Buyer programme is a milestone for The Venue Expo and is part of the strategy for the exhibition in terms of continually improving and developing the quality and standard of the event. This, coupled with the year on year development of the show most certainly positions The Venue Expo as a key industry event in the UK.
Already stimulating interest from a wide number of buyers as well as bringing new business to Liverpool on a global scale, the programme will welcome influential buyers from a variety of sectors who are serious about engaging in business with exhibitors. This will allow the time that would usually be spent researching and corresponding via email and telephone with clients to be removed, and replaced by face to face business opportunities. Throughout The Venue Expo, buyers will have support from UKFE's team of elite marketing specialists. The team will ensure all elements of a buyer's trip to Liverpool are covered, from food and travel to organising influential meetings with a wide range of industry professionals. UKFE will be able to assist buyers in engaging with international and European institutes to network, make new connections and create long lasting business partnerships.
Based on the success of previous events and UKFE's growing presence within the events industry, they will be working alongside meetings procurement and site selection company, HelmsBriscoe. Currently, the highest volume purchaser in the meetings and event industry, HelmsBriscoe enjoys a huge range of partnerships with both large hotel chains and independent businesses. With over 12 years of hotel, meeting planning and industry experience, as well as having offices spanning across fifty five countries, they are set to bring an international influence to Liverpool. Carole McKellar, Managing Director of Northern Europe at HelmsBriscoe stated that,
'HelmsBriscoe is delighted to attend the Venue Expo with a Hosted Buyer group of Associates and clients. Our commitment to continuing education is supported by events like the Venue Expo. During the event, HelmsBriscoe Associates gain new insights and experiences that they can then share with their clients. We look forward to the Venue Expo and to spending time in the outstanding host destination of Liverpool.'
Working both internationally and with more local businesses is what makes UKFE successful, throughout the hosted buyers programme they will be working alongside Liverpool Vision who are passionate about the fact that Liverpool is one of the most exciting and dynamic cities in England to do business.
Still riding high from the success of last year's Venue Expo, UKFE is continuously aiming to bring together business professionals and organisers within the city of Liverpool to showcase what the north of England has to offer. They are able to use events like this to
enable businesses to engage with their target market and present great business opportunities on international platform.
With just over three months to The Venue Expo, UKFE are looking towards the success that The Hosted Buyers programme will bring. Buyers who are passionate about engaging in an inspiring programme with a global outlook are able to apply through www.thevenueexpo.co.uk/hosted-buyers . UKFE are excited to be a key figure in bringing business and investment opportunities to the city of Liverpool and will continue to open the door to clients on global scale.
Under Age Sales, a social enterprise that specialises in helping retailers, event organisers, licence holders and sellers of alcohol prevent illegal sales of age restricted products, has launched a new kit designed to help ensure all event organisers operate and communicate a clear age verification policy to customers and staff… this summer.
Event hosts and organisers have a duty to protect children from harm whilst on licenced sites and the consequences of failing to adhere to the law could be extremely harmful for the future of the event and organiser.
Tony Allen explains: 'The warmer months always bring a welcome mix of country shows, fairs and festivals to the events calendar. It is important that organisers don't overlook the basics when it comes to serving and selling alcohol, especially when the event is likely to attract large crowds of people of varying ages.
'It is often challenging for onsite bars and beer tents as they are faced with large numbers of people all wanting to be served at the same time. In these instances, bar staff are typically serving customers quickly in order to keep the queues moving and can, therefore, be less focused on verifying a person's age.
'Proxy purchasing can also be a big issue. This occurs when a person over the age of 18 buys alcohol on behalf of someone underage. As the entire event site is classed as the licenced premises, the licence holder has a duty to ensure no one under the age of 18 is drinking on site - which can be a big job! If bar staff have any suspicion that a customer is buying alcohol for someone under 18, they must refuse the sale and explain the reasons why.'
Under Age Sales advises all event organisers to ensure they operate a clear age verification policy and recommend staff to 'challenge 25'. The age verification policy document needs to be explained and signed by each member of staff. As part of their due diligence, event organisers should also display the correct signage, not only helping to remind staff to check for ID, but clearly highlighting the policy to attendees so they can expect to be asked for ID if they look under 25.
Tony adds: 'Operating a separate age verification area at the event and providing all over 18s with a tamper evident wristband could be one way to relieve the pressure on bar staff. The area would need to be manned by trained security professionals to check each person's ID, but bar staff can then easily check for the wristbands at the point of sale. It would also aid the trained on-site security staff to identify any underage drinkers if such a policy was in place.
'Police are also often more stringent with licencing conditions at events where large crowds are expected as they are concerned about crowd safety and the movement of people. Event organisers need to ensure they comply with all the rules set by the local police authority and they must clearly display who the licence holder is.'
To help event organisers this summer, Under Age Sales has created festival kits designed to communicate the age verification policy to customers and staff. The standard kit includes 'challenge 25' banners, posters, badges and shelf edge strips, as well as tamper evident wristbands, a staff briefing note with integrated sign up declaration form, an 'ID Check Here' sign and an age verification policy.
The kits can also be tailored to suit the specific needs of different events. Under Age Sales advises all organisers to carefully consider their age verification policy and how they will communicate this to staff and customers as a key part of their planning process.
For additional information about Under Age Sales, festival kits and training courses, call 0345 257 0018, email email@example.com or visit www.underagesales.co.uk.
UKFE announces it is ahead of the game with over a third of the floor plan already filled at The Venue Expo 2015
UKFE has announced that more than a third of the floor plan for The Venue Expo 2015 has been filled, seven months before the show will take place at Exhibition Centre Liverpool.
After a fantastic initial show which connected the events and MICE industry in the north of England, The Venue… Expo is set to return on September 8 and 9.
Liverpool based UKFE will bring the show to the new, state of the art Exhibition Centre Liverpool. Having worked with ACC Liverpool, home to BT Convention Centre and Echo Arena, on multiple shows and events, The Venue Expo 2015 is set to arrive with a bang as one of the first high profile exhibitions to take place at the venue, which will connect to the existing facilities at ACC Liverpool.
As Liverpool is the home of 42,000 companies, its economy has a value of £25.3 billion making it one of Europe's leading destinations for large scale exhibitions and supporting The Venue Expo 2015's aim to grow into an international brand.
The months leading up to the show look extremely promising with the relocation to a new venue proving to be a fantastic asset.
As well as a vast array of exhibitors showcasing their facilities and services, The Venue Expo 2015 will develop and enhance the education programme to implement top quality, high standard seminars utilising only the most influential figures of the events industry.
Joseph Davies, Exhibition Sales Manager at UKFE, said: 'The ball has certainly been rolling for The Venue Expo and we are in a fantastic position to announce that a third of our floor plan has been filled. The Venue Expo 2015 is set to be an amazing show not just for the attendees and exhibitors but also for the city of Liverpool and the North of England.'
Kerrin MacPhie, director of sales at ACC Liverpool, added: 'The Venue Expo 2015 is gathering pace with a strong selection of exhibitors already on board. The event will provide an excellent opportunity for the MICE industry to exhibit, network and take part in educational sessions, all under one roof in our new building.'
Exhibition Centre Liverpool will be capable of hosting trade and consumer exhibitions, large national and international conferences with attached exhibitions, banquets, concerts and sporting events on a national and international scale. Consisting of 8,100 sqm of sub-divisible space, it will make ACC Liverpool the only purpose-built interconnected arena, convention and exhibition centre in Europe.
Ayrton's IntelliPix-R LED panels played a prominent role in the spectacular lighting design at the annual Japanese music show, Best Hits Kayousai 2014. The show, which recognizes some of Japan's most popular artists of the year, took place in November at the Festival Hall, Osaka and was broadcast live on… the NNN network. Over 18 acts, including Exile Tribe and May J, performed during the two-hour show.
Ayrton's Japanese distributor, First Engineering Japan, supplied 120 IntelliPix-R panels to their client, Heart-S, who used the static panels to surround the stage and performers with beams of intense light.
IntelliPix-R is a modular beam projection panel of 25 independently controllable 4.5 LED emitters arranged in a 5 x 5 array which project graphics and media far into the air. Panels can be connected together to form a semi-transparent wall, screen or ceiling or be placed under specially designed glass using its dedicated floor installation kit to create an immensely strong projection floor that can wrap a performer in dynamic columns of light. Ayrton IntelliPix-R is suitable for indoor or outdoor use.
For the glittering television show, 80 IntelliPix-R panels were positioned centre stage behind a broad set of access steps to provide dramatic backlight while 22 more were arrayed in two columns stage left and right to project out into the audience. Heart-S and the designers from the television station also took advantage of IntelliPix-R's dedicated floor kit to install a group of 32 panels the stage itself to form a performance area awash with colour and texture.
Heart-S used a GreenHippo Hippotizer media server to map effects to the Intellipix-R fixtures and triggered some of IntelliPix-R's on-board effects from a GrandMA2 console.
'We were looking to create an original, unique production using hardware that stands out from the others,' says Heart-S' Tomoki Mitsunaka. 'Intellipix-R became our fixture of choice because of its ability to deliver high powered beam effects from the floor, and its versatile controllability with the video elements and other diverse lighting hardware.'
The ability of IntelliPix-R to stand out against the strong video and lighting elements of the show was an important factor. However, the units proved so powerful that they chose to run them at only 10% of their full intensity to keep them within the bounds of the broadcast cameras capabilities.
'IntelliPix-R is unique in its ability to form walls of high-powered LED beams and these were put to full use during Best Hits Kayousai 2014,' says Mitsunaka. 'The fixtures also proved very robust and reliable, even surviving an accidental fall without any damage!'
'We are very satisfied with the performance of the Ayrton fixtures and will continue to work hard to market the products,' says First Engineering Japan's Yuki Yoshida.
More information on Ayrton IntelliPix-R and the whole Radical Series of LED fixtures can be found at www.ayrton.eu
Tue 26th May 2015
Stoke Park, Guildford
Tue 26th May 2015
Bywell, near Stocksfield NE43 7AB
Thu 28th May 2015-Fri 29th May 2015
Trinity Park, Ipswich
Thu 28th May 2015-Fri 29th May 2015
Staffordshire County Showground, Weston Road