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Under Age Sales urges event organisers to operate a clear age verification policy

Under Age Sales urges event organisers to operate a clear age verification policy

Under Age Sales, a social enterprise that specialises in helping retailers, event organisers, licence holders and sellers of alcohol prevent illegal sales of age restricted products, has launched a new kit designed to help ensure all event organisers operate and communicate a clear age verification policy to customers and staff… this summer.

Event hosts and organisers have a duty to protect children from harm whilst on licenced sites and the consequences of failing to adhere to the law could be extremely harmful for the future of the event and organiser.

Tony Allen explains: 'The warmer months always bring a welcome mix of country shows, fairs and festivals to the events calendar. It is important that organisers don't overlook the basics when it comes to serving and selling alcohol, especially when the event is likely to attract large crowds of people of varying ages.

'It is often challenging for onsite bars and beer tents as they are faced with large numbers of people all wanting to be served at the same time. In these instances, bar staff are typically serving customers quickly in order to keep the queues moving and can, therefore, be less focused on verifying a person's age.

'Proxy purchasing can also be a big issue. This occurs when a person over the age of 18 buys alcohol on behalf of someone underage. As the entire event site is classed as the licenced premises, the licence holder has a duty to ensure no one under the age of 18 is drinking on site - which can be a big job! If bar staff have any suspicion that a customer is buying alcohol for someone under 18, they must refuse the sale and explain the reasons why.'

Under Age Sales advises all event organisers to ensure they operate a clear age verification policy and recommend staff to 'challenge 25'. The age verification policy document needs to be explained and signed by each member of staff. As part of their due diligence, event organisers should also display the correct signage, not only helping to remind staff to check for ID, but clearly highlighting the policy to attendees so they can expect to be asked for ID if they look under 25.

Tony adds: 'Operating a separate age verification area at the event and providing all over 18s with a tamper evident wristband could be one way to relieve the pressure on bar staff. The area would need to be manned by trained security professionals to check each person's ID, but bar staff can then easily check for the wristbands at the point of sale. It would also aid the trained on-site security staff to identify any underage drinkers if such a policy was in place.

'Police are also often more stringent with licencing conditions at events where large crowds are expected as they are concerned about crowd safety and the movement of people. Event organisers need to ensure they comply with all the rules set by the local police authority and they must clearly display who the licence holder is.'

To help event organisers this summer, Under Age Sales has created festival kits designed to communicate the age verification policy to customers and staff. The standard kit includes 'challenge 25' banners, posters, badges and shelf edge strips, as well as tamper evident wristbands, a staff briefing note with integrated sign up declaration form, an 'ID Check Here' sign and an age verification policy.

The kits can also be tailored to suit the specific needs of different events. Under Age Sales advises all organisers to carefully consider their age verification policy and how they will communicate this to staff and customers as a key part of their planning process.

For additional information about Under Age Sales, festival kits and training courses, call 0345 257 0018, email or visit

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UKFE announces it is ahead of the game with over a third of the floor plan already filled at The Venue Expo 2015

UKFE announces it is ahead of the game with over a third of the floor plan already filled at The Venue Expo 2015

UKFE has announced that more than a third of the floor plan for The Venue Expo 2015 has been filled, seven months before the show will take place at Exhibition Centre Liverpool.
After a fantastic initial show which connected the events and MICE industry in the north of England, The Venue… Expo is set to return on September 8 and 9.
Liverpool based UKFE will bring the show to the new, state of the art Exhibition Centre Liverpool. Having worked with ACC Liverpool, home to BT Convention Centre and Echo Arena, on multiple shows and events, The Venue Expo 2015 is set to arrive with a bang as one of the first high profile exhibitions to take place at the venue, which will connect to the existing facilities at ACC Liverpool.
As Liverpool is the home of 42,000 companies, its economy has a value of £25.3 billion making it one of Europe's leading destinations for large scale exhibitions and supporting The Venue Expo 2015's aim to grow into an international brand.
The months leading up to the show look extremely promising with the relocation to a new venue proving to be a fantastic asset.
As well as a vast array of exhibitors showcasing their facilities and services, The Venue Expo 2015 will develop and enhance the education programme to implement top quality, high standard seminars utilising only the most influential figures of the events industry.
Joseph Davies, Exhibition Sales Manager at UKFE, said: 'The ball has certainly been rolling for The Venue Expo and we are in a fantastic position to announce that a third of our floor plan has been filled. The Venue Expo 2015 is set to be an amazing show not just for the attendees and exhibitors but also for the city of Liverpool and the North of England.'
Kerrin MacPhie, director of sales at ACC Liverpool, added: 'The Venue Expo 2015 is gathering pace with a strong selection of exhibitors already on board. The event will provide an excellent opportunity for the MICE industry to exhibit, network and take part in educational sessions, all under one roof in our new building.'
Exhibition Centre Liverpool will be capable of hosting trade and consumer exhibitions, large national and international conferences with attached exhibitions, banquets, concerts and sporting events on a national and international scale. Consisting of 8,100 sqm of sub-divisible space, it will make ACC Liverpool the only purpose-built interconnected arena, convention and exhibition centre in Europe.

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Ayrton IntelliPix R makes Japan's Best Hits Kayousai 2014

Ayrton IntelliPix R makes Japan's Best Hits Kayousai 2014

Ayrton's IntelliPix-R LED panels played a prominent role in the spectacular lighting design at the annual Japanese music show, Best Hits Kayousai 2014. The show, which recognizes some of Japan's most popular artists of the year, took place in November at the Festival Hall, Osaka and was broadcast live on… the NNN network. Over 18 acts, including Exile Tribe and May J, performed during the two-hour show.

Ayrton's Japanese distributor, First Engineering Japan, supplied 120 IntelliPix-R panels to their client, Heart-S, who used the static panels to surround the stage and performers with beams of intense light.

IntelliPix-R is a modular beam projection panel of 25 independently controllable 4.5 LED emitters arranged in a 5 x 5 array which project graphics and media far into the air. Panels can be connected together to form a semi-transparent wall, screen or ceiling or be placed under specially designed glass using its dedicated floor installation kit to create an immensely strong projection floor that can wrap a performer in dynamic columns of light. Ayrton IntelliPix-R is suitable for indoor or outdoor use.

For the glittering television show, 80 IntelliPix-R panels were positioned centre stage behind a broad set of access steps to provide dramatic backlight while 22 more were arrayed in two columns stage left and right to project out into the audience. Heart-S and the designers from the television station also took advantage of IntelliPix-R's dedicated floor kit to install a group of 32 panels the stage itself to form a performance area awash with colour and texture.

Heart-S used a GreenHippo Hippotizer media server to map effects to the Intellipix-R fixtures and triggered some of IntelliPix-R's on-board effects from a GrandMA2 console.

'We were looking to create an original, unique production using hardware that stands out from the others,' says Heart-S' Tomoki Mitsunaka. 'Intellipix-R became our fixture of choice because of its ability to deliver high powered beam effects from the floor, and its versatile controllability with the video elements and other diverse lighting hardware.'

The ability of IntelliPix-R to stand out against the strong video and lighting elements of the show was an important factor. However, the units proved so powerful that they chose to run them at only 10% of their full intensity to keep them within the bounds of the broadcast cameras capabilities.

'IntelliPix-R is unique in its ability to form walls of high-powered LED beams and these were put to full use during Best Hits Kayousai 2014,' says Mitsunaka. 'The fixtures also proved very robust and reliable, even surviving an accidental fall without any damage!'
'We are very satisfied with the performance of the Ayrton fixtures and will continue to work hard to market the products,' says First Engineering Japan's Yuki Yoshida.
More information on Ayrton IntelliPix-R and the whole Radical Series of LED fixtures can be found at

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UKFE embrace Black Friday with Spectacular offers for new Exhibitors to participate in major events

UKFE embrace Black Friday with Spectacular offers for new Exhibitors to participate in major events

Elite marketing and events company, UKFE, whose profiles, include The Venue Expo, IIC Show and Pharmacy Expo & Conference have embraced the Black Friday phenomena at the Liverpool head office to coincide with the American national holiday, Thanksgiving's biggest sale of the year.
Arriving to the UK from across the Atlantic,… Black Friday which this year will land on 28th November is set to be the biggest online shopping day ever in the UK. As the Black Friday craze has moved from solely being online, to high street stores and retailers, UKFE have cranked it up a notch and applied it into the events industry.
With the UK slowly implementing this hugely popular marketing initiative, UKFE is set to offer both exhibitors and attendees discounted prices for one day only on Friday 28th November.
Up to 60% could potentially be saved on exhibiting spaces at some of the popular shows at UKFE which include the following; The Venue Expo, UK Baby & Toddler Show, IIC Show, Pharmacy Expo & Conference and National Gay Wedding Show to name but a few.
UKFE will also be offering a massive 50% off all tickets to the shows on Friday which will be showcased on platforms such as Ticketline, TicketQuarter and Quays Ticket.
Discounted exhibiting spaces will be available from 9am on 28th November 2014 and will cease at 6pm. For further details call 0151 709 4034.

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Derby businesses can 'Invest to Grow' at University's 'Open for Business' event

The University of Derby is hosting its 'Open for Business' exhibition and trade fair on Friday, November 21, 2014 to celebrate the success of local businesses who have received support from the University.

Local and regional small and medium businesses are invited to come along to the event, where more… than 70 local organisations from Derby's dynamic and diverse business world will be showcased. It will be held at the University's Enterprise Centre, Bridge Street, between 10am and 4pm.

'Open for Business' will also be a fantastic opportunity for local businesses to hear about the 'Invest to Grow' programme - a £16m Regional Growth Fund, recently launched by the University, which is designed to support private sector businesses to innovate, grow and create jobs. Presentations for 'Invest to Grow' will be given at 10am and 1pm on the day.

Pauline Latham OBE MP for Mid-Derbyshire will open the event. She said: 'This event will really show the value of the University's engagement with business.
'We offer a range of business services ranging from incubator facilities and Enterprise boot camps through to our multi-million pound Regional Growth Fund programme for developing businesses in the East Midlands.

'We are serious about business and keen to engage with the local industry to support innovation, wealth and job creation in the region.'

David Torrington from Sky Recruitment Solutions, who will be exhibiting at the event, added: 'Sky Recruitment Solutions are delighted to be taking part in the University of Derby's 'Open for Business' event. It will attract a wide variety of local businesses as, in addition to our own business which offers help for businesses looking for Permanent or Temporary staffing solutions, there will be a range of guidance and advice on offer, which I have no doubt will give valuable assistance to any local business.'

A wider programme of topical business presentations will be given throughout the day, covering subjects from Digital Security, PR Best Practice and Intellectual Property.

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Upcoming Events

North Somerset Show 2015

Tue 5th May 2015
North Somerset Showground, Somerset

Sandall Park Fake Festival

Sat 9th May 2015
Sandall Park, Barnby Dun Road, Doncaster

RHS Garden Wisley Pelargoniums in the Glasshouse 2015

Sat 9th May 2015-Sun 7th June 2015
RHS Garden Wisley, Woking Surrey GU23 6QB

Chipping Campden International Music Festival

Sun 10th May 2015-Sat 23rd May 2015
The Old Police Station, Chipping Campden

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