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Kia oval's use of mobile technology is a hit for six

London, UK - 21st August 2014 - The KIA Oval launched an interactive digital experience for cricket fans by enabling mobile proximity technology in the grounds. The app, 'The KIA Oval', available for both Android and iPhone users, uses beacon and geo-fencing technology to enrich visitors' experience at the stadium… with exclusive, location-based valued content. The technology, which is enabled by mobile marketing, loyalty and mobile payment company Proxama PLC (AIM: PROX), was available during the Fifth Test Match of England vs. India, from 15th - 19th August.

Using mobile proximity technology, fans that have the free app are welcomed when they are in close proximity of the stadium and are able to access valued and relevant content within the ground. Ranging from interactive player profiles and live score feeds to a competition to win tickets to upcoming T20 cricket matches. In addition, beacons within the Corinthian Roof Terrace trigger extra content providing an itinerary for the day and more information about the different food stands to VIPs. A link to encourage downloads of the app was sent to ticket holders and NFC and QR code enabled Creative Posters and lanyards at the venue, also promoted the use of the app.

Elliot Moore, General Manager, The KIA Oval says: 'We see mobile as a great way to add value to our visitors, proximity technologies such as beacons and geo-fencing create a more enriching experience to fans. By enhancing digital capabilities at the cricket ground, we can help fans interact with our sport in a way that has not been possible before. Although the exclusive content is initially available to VIPs, the aim is to roll this out to the wider public audience, especially as we plan for the 2015 Ashes Series.

We are delighted with both the results, with over 25% of all targeted fans downloading and using the app, the high number of interactions within the ground and the user experience.'

Miles Quitmann, CCO, Proxama comments: 'It's great to prove the capabilities of our TapPoint® platform in yet another location, at a live event at one of the UK's premiere sporting venues. Proximity technologies have the potential to transform visitor experiences in public spaces such as stadia, shopping malls and airports, so solutions like this build awareness and highlight benefits for the whole market.
TapPoint® has now been deployed in retail stores, shopping centres, museums and other cultural centres and is soon to extend to entire cities.'

As the first BLE enabled app that Proxama has deployed for a stadia client, this initiative proves the positive impact the technology can offer all public spaces.

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Daytona Shortlisted for the Festival Awards 2014

Daytona Shortlisted for the Festival Awards 2014

Daytona Stage Hire has topped off an exciting year by being shortlisted for the Festival Awards 2014, which will be presented at a gala dinner held at this year's Showman's Show.
Daytona will be back at the outdoor services exhibition in their usual spot at the bottom of Lew Spencer Avenue… opposite Avenue E showcasing their award nominated DS60 stage, which will be set-up and branded as it was for the hugely successful Hard Rock European Rising Tour.
In addition to the DS60, Daytona will also be exhibiting their DS40 stage, which will also be fully branded as it was for this year's Tour of Britain cycling event. Both stages will exhibit the flexibility of Daytona stages and the many upgrades that these stages have undergone since last year.
Paul Haigh, Owner of Daytona Stage Hire, comments: 'It has been an incredible year for Daytona and we are excited to have been shortlisted for this year's Festival Awards. It's a great achievement for the whole team; recognising the hard work we have all put in to making sure our stages continue to lead in their class.'
The Daytona team are looking forward to outcome of the Festival Awards but more importantly they are looking forward to meeting new and existing customers at The Showman's Show for a friendly, informal chat to discuss possible future requirements for their stages, which are flexible enough for all sizes of event.

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Bierfest brings a taste of Bavaria to London

Bierfest brings a taste of Bavaria to London

London Bierfest, the capital's premier corporate beer festival, will return to the City of London this year on 16 - 17 October. The London Bierfest is the perfect event to strengthen relationships with clients and colleagues.
Now in its twelfth successful year, the two-day Bavarian-style festival offers the ideal environment for… corporate entertaining, networking and office rewards.
Based in the magnificent 19th century building, Old Billingsgate Market, London Bierfest 2014 will offer guests a high-spirited, octane-fuelled event not to be missed.
Enjoy one of London's most anticipated corporate events as 100 Heidi's & Helga's in traditional dress serve up to 1,800 revellers a day.

'The London Bierfest is firmly established as the most original way for companies to entertain clients, strengthen business contacts and reward employees. Set against a backdrop of the traditional Bavarian-style beer festival, it's the perfect solution for companies looking for a fun, affordable and unique event

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UKFE launches The Venue Expo 2015 after making its mark on the events industry

UKFE launches The Venue Expo 2015 after making its mark on the events industry

After an exciting 18 months preparing The Venue Expo 2014, UKFE has made its mark on the events industry in the North of England and the wheels are already in motion for the 2015 show.
Liverpool based UKFE is bringing the show home to the brand new, state of the art… Exhibition Centre Liverpool to ensure the profile of the exhibition can do nothing but magnify. Having worked with ACC Liverpool, home to BT Convention Centre and Echo Arena, on multiple shows and events, The Venue Expo 2015 is set to arrive with a bang as one of the first high profile exhibitions to take place at Exhibition Centre Liverpool, the new addition to ACC Liverpool
Liverpool continues to increase its momentum to become one of Europe's leading destinations for large scale exhibitions, ensuring it to be the perfect location for The Venue Expo to grow into an international brand.
As well as a vast array of exhibitors showcasing their facilities and services, The Venue Expo 2015 will develop and enhance the education programme to implement top quality, high standard seminars utilising only the most influential figures of the events industry.
Joseph Davies, Show Manager of The Venue Expo, said: "We have a great relationship with Exhibition Centre Liverpool so we are really excited to be working so closely with them for the 2015 show. With Liverpool being one of the fastest growing regional economies in the UK, it made perfect sense to showcase this outstanding show for the MICE industry.'
Preparations for the 2015 show have been phenomenal with rebooks soaring and exhibitors returning such as Millbrook Venues, Simply The Best Events and Southport Conferences to name but a few.
Along with exhibitors and an unmissable education programme, The Venue Expo 2015 will be a highlight in the events industry for networking with industry professionals and acquiring invaluable contacts.
Kerrin MacPhie, Director of Sales at ACC Liverpool, said: 'We are really looking forward to working with The Venue Expo team over the next 12 months to grow and develop the exhibition for its second year. As one of the first trade shows to take place at Exhibition Centre Liverpool, we are working very closely with The Venue Expo to uncover multiple opportunities for event professionals, proving that the North of England can deliver all the essentials for the MICE industry.'

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Preparation for The Venue Expo 2014 exceeds expectation

Preparation for The Venue Expo 2014 exceeds expectation

The Venue Expo is set to be the largest gathering of MICE professionals the north of England has ever seen. The FREE to attend event is organised by Liverpool based events company, UKFE and promises to incorporate all the essentials needed for a successful business to business expo.
Credible show features… of The Venue Expo include a number of CPD accredited seminar stages such as a Keynote Stage, Marketing and Branding Stage, Leadership Stage, Live Experience Stage and a Social Media Workshop. Influential speakers taking to the seminar stages include delegates from George P Johnson, Visit England, the International Centre for Research in Events Tourism and Hospitality, ISES UK and EVCOM to name but a few.
Topics covered on these stages range from 'How to ensure creativity is hit in the events industry' to 'Future thinking for event design'. These seminars will not only offer credible insight into the world of events but will also offer attendees the chance to engage in topics that will inspire and motivate them in the world of work.
Other show features of The Venue Expo will include a number of networking areas which will allow fellow professionals to increase their industry contacts. These areas will not only allow attendees to meet with prospective suppliers/buyers, but will also allow an informal 'catch up' with industry professionals over canapès and refreshments.
Continued support for The Venue Expo has been incredible with a number of additional media partners joining forces with the expo including M&IT, EVCOM, ISES UK, and Euro Congres.
With just over 100 days left until the show opens, The Venue Expo floor plan is on target to hit its volume of exhibitors for the 2 day expo. This can also be said of online registrations to date which have also exceeded expectations. The obvious gap in the market for such an event in the North of England has a lot to be thankful for as both media partners and exhibitors are keen to develop their presence in this 'untouched market'.
Marketing and Events Manager, Elena Doyle stated 'It's really exciting to see how fast this show has developed and grown in such a small space of time. Although this is the first profile of the show, the support we have received has been incredible so we are really looking forward to 1st-2nd September 2014'.
The Venue Expo is a free to attend event and the one and only available in the North of England.

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Upcoming Events

Slindon Safari 4x4 driving and quad days - Various events throughout the year

Wed 1st October 2014-Thu 31st December 2015
http://www.4x4driving.co.uk, Shellbridge Road,nr,Slindon,West Sussex.BN18 0AJ

EVENING DRAMA GROUPS FOR ALL AGES

Wed 1st October 2014-Tue 6th January 2015
London Bubble Theatre, SE16 2UB

1812 Firework Concerts (Wednesdays 8pm) - Eastbourne

Wed 1st October 2014-Wed 31st December 2014
The Bandstand, Grand Parade, Eastbourne

Where's Wally Run Bimingham 2014

Sat 4th October 2014
Birmingham, Birmingham

View all upcoming events